Wine Travel Speaker and Enotourism Expert
Selected for The Forum by Forbes Travel Guide
By Jamie Knee
I’m honored to share that I have been selected for The Forum by Forbes Travel Guide, a new global speakers bureau created for thought leaders in service, culture, and performance across hospitality and beyond. Forbes Travel Guide announced the launch of The Forum at its 2026 Summit. This further underscores its focus on shaping conversations across luxury hospitality and travel.
This is a meaningful milestone for me and for the work I continue to build through Petite Wine Traveler.
As a wine travel speaker, writer, presenter, host, and media voice, I have spent years exploring how wine can be one of the most powerful gateways to place. Through wine travel, luxury travel experiences, and enotourism, people do not simply visit a destination. Instead, they connect with its culture, landscape, traditions, and stories in a deeper and more lasting way.
That belief lives at the center of my Wine as a Passport framework and the keynote presentations I bring to conferences, private clubs, hospitality groups, travel organizations, tourism boards, and wine regions.
Being selected for The Forum by Forbes Travel Guide feels especially aligned because Forbes Travel Guide is a global authority in luxury hospitality. The Forum brings together speakers whose work helps shape the future of service, culture, and guest experience. For someone whose work sits at the intersection of wine travel, luxury hospitality, enotourism, and destination storytelling, this affiliation feels both exciting and deeply meaningful.
Wine tourism is not a niche conversation anymore.
The timing feels especially meaningful. Wine tourism is not a niche conversation anymore. Grand View Research estimates the global wine tourism market at $51.63 billion in 2024 and projects it will reach $106.74 billion by 2030, growing at 12.9% annually. At the same time, Forbes Travel Guide highlighted at its 2026 Summit that travelers increasingly place more value on experiences than material goods. Therefore, it is an exciting moment for wine travel, enotourism, and destination storytelling to evolve, grow, and help define what meaningful luxury looks like next.
That is part of why I am so excited to continue traveling the world to speak about:
- wine travel
- luxury wine travel
- enotourism
- destination storytelling
- wine tourism
- hospitality and cultural connection
These are conversations that matter more than ever. Today’s travelers are seeking more than information. They are seeking meaning. They want to understand a destination through its people, its stories, its flavors, and its sense of place. UN Tourism is also continuing to spotlight gastronomy and wine tourism as an important global sector conversation. For example, this includes its Global Wine Tourism Report 2025.
Wine has a unique ability to create that kind of connection.
If your organization is looking for a wine travel speaker, enotourism keynote speaker, or presenter on luxury travel and destination storytelling, I would love to connect.
